When Michael and Athena Butler wanted to expand their business, they came to me with three things:
1. High quality, home made, all natural, dog treats
2. A tongue-twister of a product name
3. Photos of their Saluki
The Butlers came to me for just a logo but for their business to be as successful as it should be, they needed a complete branding package. By re-branding the treats Butler Bites, I made sure their product is easy to remember and pronounce. The clean, iconic artwork and type treatment conveys high quality and whimsy.